Sign in

/Catalogue/Prompt/irinabuht12-oss/irinabuht12-oss-marketing-skills-client-report-narratives

Origin: github
Communityv0.1.0Prompt github.com/irinabuht12-oss/marketing-skills/tree/main/skills/client-report-narratives

client-report-narratives

Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads. Platform: Google and Meta.

by irinabuht12-oss · updated 1d ago · imported from GitHub

Watch · 0 Send for moderation
Installs0+0/7d
Security score98/100
Retention 14d0%
GitHub stars2K

Skill logic

Execution graph
User message
Prompt rewrites behaviour
Response

SKILL.md

View on GitHub ↗

5/ Client Report Narratives — Google + Meta

What it does

Takes your raw campaign performance data and writes the executive summary paragraph that goes at the top of the report. The plain English explanation of what happened, why it happened, and what's being done about it. The part every client actually reads.

How it works

Feed Claude the key metrics for the period — spend, conversions, CPA, ROAS, CTR, impression share, and any notable changes. It identifies the most important trends, connects them to likely causes, and writes a clear narrative that a non-technical stakeholder can understand without asking follow-up questions.

Practical example

You paste in last month's data: $45K spend, 1,180 leads at $38 CPA (down from $44), ROAS 4.2x. Claude writes: "March delivered 1,180 leads at $38 CPA, a 14% improvement over February. The primary driver was the new UGC creative set launched mid-month which outperformed static images by 2.3x on Meta prospecting. Google Search held steady at $29 CPA with branded terms contributing 34% of volume. One area to watch — Meta retargeting CPA increased 18% as the audience pool shrinks, recommending a lookalike refresh for April."

What you get back

  • Executive summary paragraph ready to paste into your report
  • Key wins highlighted with specific numbers
  • Problem areas flagged with context, not just red numbers
  • Forward-looking recommendations tied to the data
  • Written in a tone that matches client communication, not ad platform jargon

When to use it

  • Weekly and monthly client reporting
  • Internal stakeholder updates where you need to explain performance fast
  • QBR prep when you need narratives for multiple accounts
  • Any time you're staring at a spreadsheet and need to turn it into words

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Discussion

No comments yet — start the thread.

Sign in to join the discussion.

/More from irinabuht12-oss/marketing-skills

irinabuht12-oss· 1d agoCommunity
ab-test-analyzer

Prompts · v0.1.0

Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
ab-test-setup-and-analysis

Prompts · v0.1.0

Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
account-structure-review

Prompts · v0.1.0

Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
ad-copy-variant-generator

Prompts · v0.1.0

Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K