Sign in

/Catalogue/Prompt/irinabuht12-oss/irinabuht12-oss-marketing-skills-keyword-cannibalization-check

Origin: github
Communityv0.1.0Prompt github.com/irinabuht12-oss/marketing-skills/tree/main/skills/keyword-cannibalization-check

keyword-cannibalization-check

Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your data. Platform: Google.

by irinabuht12-oss · updated 1d ago · imported from GitHub

Watch · 0 Send for moderation
Installs0+0/7d
Security score98/100
Retention 14d0%
GitHub stars2K

Skill logic

Execution graph
User message
Prompt rewrites behaviour
Response

SKILL.md

View on GitHub ↗

20/ Keyword Cannibalization Check — Google

What it does

Identifies where your own keywords and campaigns are competing against each other in Google Ads auctions. Finds duplicate keywords across campaigns, overlapping match types that trigger the same queries, and ad groups stealing traffic from each other — all of which inflate your CPCs and mess up your data.

How it works

Claude cross-references your keyword lists across all campaigns and ad groups, maps search term overlap, and identifies where multiple keywords or campaigns are entering the same auctions. It then looks at which one Google is choosing to serve (and whether it's the one you'd want), and calculates the CPC impact of the internal competition.

Practical example

Your account has "project management software" as an exact match in Campaign A ($28 CPC, 4.2% CVR) and as a broad match in Campaign B ($41 CPC, 2.1% CVR). Campaign B's broad match is cannibalizing 35% of the exact match traffic at nearly double the CPC and half the conversion rate. Claude also finds 23 other keyword pairs with similar overlap issues. Total estimated waste from cannibalization: $2,800/month in inflated CPCs plus conversion data split across campaigns making optimization harder.

What you get back

  • Full list of cannibalizing keyword pairs with the campaigns and ad groups involved
  • Which keyword Google is choosing to serve for shared queries and why
  • CPC differential between the competing keywords
  • Estimated cost of cannibalization in dollars per month
  • Specific recommendations: which keywords to pause, which match types to adjust, which campaigns need negative keywords to prevent overlap

When to use it

  • When taking over accounts with years of accumulated keyword sprawl
  • After adding new campaigns to ensure they're not stealing traffic from existing ones
  • When CPCs rise without competitive explanation
  • Quarterly cleanup as part of account hygiene

Data access (Ryze MCP)

This skill works best with live account data. Connect the free Ryze MCP once and Claude reads your Google Ads, Meta Ads, GA4 and Search Console directly:

  • claude.ai / Claude Desktop: Settings → Connectors → Add custom connector → https://connector.get-ryze.ai/mcp
  • Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp
  • Cursor: Settings → MCP → add the same URL

Setup guide: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Discussion

No comments yet — start the thread.

Sign in to join the discussion.

/More from irinabuht12-oss/marketing-skills

irinabuht12-oss· 1d agoCommunity
ab-test-analyzer

Prompts · v0.1.0

Statistical significance calculator for A/B test results with sample size requirements, segment breakdowns, and hypothesis generation. Use when feeding test results, checking statistical significance, calculating sample sizes, analyzing experiment outcomes, or generating next test ideas based on results. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
ab-test-setup-and-analysis

Prompts · v0.1.0

Designs statistically valid split tests for ads, audiences, landing pages, or bid strategies. Calculates required sample sizes before you start, monitors results during the test, and calls winners when statistical significance is actually reached — not when you feel like one is winning. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
account-structure-review

Prompts · v0.1.0

Evaluates your campaign and ad set structure against your actual goals and budget. Flags over-segmentation that fragments your data, under-segmentation that hides performance differences, budget allocation issues, and consolidation opportunities that would improve algorithmic delivery and your ability to optimize. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K
irinabuht12-oss· 1d agoCommunity
ad-copy-variant-generator

Prompts · v0.1.0

Analyzes your top performing ads, identifies what's working in the hooks, CTAs, messaging angles, and formats, then generates new variants that follow the same winning patterns while introducing enough variation to test meaningfully. Platform: Google and Meta.

#ai-visibility#claude-code#claude-desktop

0 2K